A dashboard is a business intelligence tool that displays metrics and key performance indicators (KPI) for organizations. Essentially, dashboards provide you with an overall view of how your business is performing. Here are some uses of dashboards in real-life business situations.
An organization’s marketing department analyzes a significant amount of data from various channels. Whether the purpose is to forecast monthly sales, predict trends, or build marketing strategies, marketing specialists use dashboards to compare, sort, and analyze raw data to churn out meaningful information presented in an easy-to-understand format. This helps key decision-makers in formulating better marketing campaigns.
Tracking sales Dashboards opportunities
For example, sales dashboards are perfect for tracking your organization’s products and services. They help you identify sales opportunities by monitoring top-selling products and comparing the growth in revenue on a regular basis. Sales dashboards sync to your raw data eliminates the need to spend hours manually entering sales reports and charts.
Social media management
Evidently, social media management is more than just posting statuses on your business’s social media accounts. And in most cases, your social media platform’s default dashboard doesn’t give you deep insight into your social media campaigns. What’s more, managing multiple social media accounts can quickly become a cumbersome process since you have to use several login credentials. Instead, you can manage your accounts all at once through a comprehensive social media dashboard.
Financial reports Dashboards
Certainly, presenting financial data is a complex process that it often leads to misinterpretation and misunderstanding of critical data. Dashboards make creating financial reports much easier, and financial analysts can take advantage of dashboards to display sensitive data in a comprehensible graphical format — be it customer invoices, progress toward revenue goals, or business expenses.
Businesses of all sizes require their employees to collaborate on projects, whether on-site or online. Project supervisors need to get their teams together to give them projects requirements, deadlines, and responsibilities, and to get progress updates. Project collaboration members will see the complete workflow of the project, allowing for a more efficient and collaborative working environment.
Furthermore, dashboards eliminate the complications of presenting complex business data and make your team more efficient. If you’re looking to implement dashboards and other cutting-edge tools to make your job easier, contact our consultants today.